After spending 20 years in the communications industry, I found myself at a crossroads. I had built a rewarding and diverse career leading communications teams for large corporations, managing major transformation programs, positioning corporate strategies, and driving change through technology adoption. While having worked in-house was fulfilling, it was time to look for a new challenge and make the leap into consulting.
The one thing I knew for sure was that I wanted to continue in strategic communications. After all those years, I was still passionate about the craft – the power of storytelling, the ability to align people around a vision, and the strategic role it plays in driving change. What I wasn’t sure about was the setting, and I kept asking myself the same questions: Should I join another large corporation in an unfamiliar industry? A traditional PR firm? Or maybe become a freelancer?
Those questions kept looping in my mind. Then I met the Sovereign team – and suddenly everything clicked.
As I was searching for a new way to apply my experience – one that felt more direct, more flexible, and more aligned with the pace and complexity of today’s business environment, I realized I wasn’t the only one who believed in that vision.
What sets Sovereign apart: Seasoned Professionals from Start to Finish
In many large advisory and PR firms, it’s standard practice for senior leaders to lead the pitch but delegate execution to less-experienced staff. Clients may assume they’re getting senior-level counsel, but often find themselves working with professionals still early in their careers – sometimes even cutting their teeth on high-stakes mandates. At Sovereign, we want to break that pattern. When you hire us, you get us and only us.
Partnering with our team means that clients are advised exclusively by senior professionals throughout the entire mandate, each bringing decades of experience across various sectors and areas of communications. Our team comes from diverse backgrounds, including media, politics, financial services, transportation, public affairs, and corporate communications. This range of experience gives us a deep understanding of the environment in which our clients operate, and the pressures leaders face when stakes are high and decisions matter.Sovereign’s work spans crisis response, financial communications, corporate positioning, media relations, executive coaching, and much more. Whether it's navigating a reputational risk, managing a major transaction, or communicating a shift in a corporate strategy, our advice is grounded in experience, not guesswork.
Direct Lines, No Red Tape
Another distinctive feature of our model is access. Our clients don’t have to wait for weekly updates or navigate layers of coordination to get the answers they need. Our firm offers 24/7 access to senior-level advice which means that when issues arise, we are there in real time. And while we see responsiveness as essential in times of crisis, we also believe it adds just as much value in proactive public relations, investor communications, and stakeholder engagement.
For me, joining this firm meant choosing expertise over hierarchy, and true collaboration over transactional delivery.
In today’s highly complex and fast-paced environment, communications cannot be treated as an entry-level function. Clients deserve experienced advisors who can not only execute with precision, but also act as an extension of their team. That’s the standard here. And that’s why I’m here.
