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Messaging Tailspin: How Air Canada Lost the Strike Narrative
When over 10,000 Air Canada flight attendants walked off the job, the airline and union told two very different stories – proving just how powerful a resonating narrative can be in shaping public opinion.

Morgan McLellan
20 août 2025


Breach and Tell: Microsoft vs. Tea in the Crisis Hot Seat
What does a dating app and a global software company have in common? Both were in the headlines recently, but for all the wrong reasons.

Jonathan Provencher
20 août 2025


VIDEO | From Panic to Precision: Crisis Communications Leadership in a Data Breach
On July 31, we hosted a one-hour webinar designed for senior leaders preparing for the inevitable: a cyber breach. Battle-tested...

Sovereign
7 août 2025


The Kids Are Not Alright: Canada’s Youth Unemployment Crisis
When most people look at unemployment stats, they see a percentage figure that’s gone either up or down, shrug, and move on with their...

Wojtek Dabrowski
7 août 2025


Not So McHappy Days: The McHire Hack is a Wake-up Call for Canadian Comms Leaders about Cyber Preparedness
Last week, news broke that a major security lapse in McDonald's AI-powered hiring system exposed personal data of 64 million job...

Matt Roth
7 août 2025


Red Bull's Communications Crash: Lessons from the Horner Exit
Credit: PA/David Davies Red Bull Racing’s abrupt and unexplained dismissal of Team Principal and CEO Christian Horner – who led the...

Morgan McLellan
7 août 2025


Why I Joined Sovereign – a Firm That Does Communications Differently
After spending 20 years in the communications industry, I found myself at a crossroads. I had built a rewarding and diverse career...

Jonathan Provencher
7 août 2025


What We Can Learn from Ted Cruz’s Disastrous Interview with Tucker Carlson
Cruz’s stumble on Calson’s show was more than just a bad night – it was a clear warning. Facts matter. Preparation matters. And underestimating the interviewer is a fatal mistake, even when they’re usually on your side.

Morgan McLellan
7 août 2025


The (Long Overdue) Earned Media Resurgence
For the better part of two decades, marketing budgets have steadily tilted toward paid and owned channels. The rise of digital platforms...

Matt Roth
7 août 2025


The $5 million question: is a cybersecurity crisis plan worth it?
When you consider that the average cost of a breach in 2024 hit an all-time high, up 10 per cent to almost $5 million, it bears asking: is it worth it to prepare in advance?

Wojtek Dabrowski
7 août 2025


Stop trying to be liked. Here’s the real goal of an effective speech.
In the realm of corporate presentations, there’s a common but rarely discussed misconception: that the speaker’s primary objective is to be liked by the audience.

Wojtek Dabrowski
7 août 2025


All Hail King Trump, The Unplannable!
Many business leaders are left wondering: How do we plan for the future when the rules of the game keep changing daily?

Wojtek Dabrowski
7 août 2025
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