The Challenge
A leading financial institution was launching a massive, multiyear technology transformation project and investing hundreds of millions of dollars to bring it to life. However, the company was also concerned that employees would resist or be confused by what was happening, especially given the internal track record with previously attempted change projects. Sovereign was retained to lead the communications strategy across a number of the key transformation projects the company was pursuing.
The Strategy
Sovereign’s strategy involved developing a clear case for change that simply explained to every employee regardless of rank why the financial institution was making the investment and what it would mean for them. Sovereign developed dedicated communications strategies for each project in the transformation perimeter, along with key messages, FAQs and leader packs to equip the company’s executives with everything they needed to keep their teams engaged and updated.
The Results
The financial institution rolled out comprehensive plans, toolkits and other communications collateral across the organization, rallying the company’s employees around the massive change project. The company is now strongly positioned to execute its transformation plans, having mitigated the risk of losing the support and engagement of its people.
The Conclusion
Sovereign can help large, complex and heavily regulated organizations navigate periods of potentially tumultuous change, while engaging leaders and teams with compelling communications strategies and tactics to drive measurable value for the business.
