Insights
INSIGHTS
The New AI Vocabulary for 2026: 12 Terms Every Communicator Needs to Know
October 31, 2025
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Wojtek Dabrowski
July 29, 2025
The Kids Are Not Alright: Canada’s Youth Unemployment Crisis
When most people look at unemployment stats, they see a percentage figure that’s gone either up or down, shrug, and move on with their day.
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Matt Roth
July 16, 2025
Not So McHappy Days: The McHire Hack is a Wake-up Call for Canadian Comms Leaders about Cyber Preparedness
Last week, news broke that a major security lapse in McDonald's AI-powered hiring system exposed personal data of 64 million job applicants.
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Morgan McLellan
July 11, 2025
Red Bull's Communications Crash: Lessons from the Horner Exit
Red Bull Racing’s abrupt and unexplained dismissal of Team Principal and CEO Christian Horner – who led the organization for 20 years
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Jonathan Provencher
July 3, 2025
Why I Joined Sovereign – a Firm That Does Communications Differently
After spending 20 years in the communications industry, I found myself at a crossroads. I had built a rewarding and diverse career leadin...
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Morgan McLellan
June 25, 2025
What We Can Learn from Ted Cruz’s Disastrous Interview with Tucker Carlson
Amid the chaos of the rapidly evolving crisis in the Middle East, one moment may have slipped past you: Senator Ted Cruz sat down with Tucke
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Matt Roth
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The (Long Overdue) Earned Media Resurgence
For the better part of two decades, marketing budgets have steadily tilted toward paid and owned channels. The rise of digital platforms pro
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