Insights
INSIGHTS
The New AI Vocabulary for 2026: 12 Terms Every Communicator Needs to Know
October 31, 2025
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Recent articles
Wojtek Dabrowski
October 10, 2025
When the Threat Comes from Within: What the RBC Insider Case Teaches About Crisis Communication and Preparedness
When most organizations picture a data breach, they imagine shadowy hackers breaking through digital defences from afar.
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Morgan McLellan
September 24, 2025
The Truth Is Hard to Swallow: Kenvue’s Battle Against Tylenol Misinformation
This week, the White House suggested a link between Tylenol and autism, a claim unsupported by scientific consensus.
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Matt Roth
August 28, 2025
The Real Key to AI ROI: Treat Adoption Like a Change Program (Not a Tech Rollout)
Every company is talking about artificial intelligence (AI). Fewer are talking about the hard truth: most corporate AI adoption efforts are
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Morgan McLellan
August 20, 2025
Messaging Tailspin: How Air Canada Lost the Strike Narrative
When over 10,000 Air Canada flight attendants walked off the job, the airline and union told two very different stories – proving just how p
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Jonathan Provencher
August 14, 2025
Breach and Tell: Microsoft vs. Tea in the Crisis Hot Seat
What does a dating app and a global software company have in common? Both were in the headlines recently, but for all the wrong reasons.
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Sovereign
August 5, 2025
From Panic to Precision: Navigating Crisis Communications in a Data Breach
On July 31, we hosted a one-hour webinar designed for senior leaders preparing for the inevitable: a cyber breach. Battle-tested advisors Wo
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